
Recently for each job I’ve been very strict on myself in terms of what I pack in my bag, I’m very job specific, if it’s a store review, I’ll take a couple of wide lenses, for travel work, a few zooms to cover all bases, for portraits, my 50mm and a medium length telephoto. I’ve noticed that for all these jobs there is one lens that I pack for every single job. For one of my assignments in Korea, I used this lens solely and for most of my other jobs, I probably use this lens at least 75% of the time. There’s no perfect lens for absolutely every situation, but for my money, the canon 24-70mm f2.8L is by far the best all round canon lens you can get your hands on. It’s not cheap (193’000 yen around 1500 pounds or 2500 dollars), it’s pretty heavy (950g) to lug around all day, but these are the only negatives and if you are relying on a lens to deliver great results time after time this lens really is a must buy item, especially if your pay cheque for a job is riding on results.
So what’s so good about this lens? Well, as I said before, I use it for almost every single job I do, it’s always in my bag, regardless of assignment. It goes through the range most people really need to use for any shoot, 24mm is wide enough for most group portrait situations and it’s perfect for landscapes. Go up to 70mm you have a decent amount of zoom that allows for great cropped portraits, you can shoot action that’s not too distant from you and everything in between those ranges that you could think of is covered. For most sports or runway fashion, it’s a little lacking in length, but other than that it really is an all rounder, and with the option of f2.8 for any length and the beautiful canon L series glass, this is an extremely fast and sharp lens that delivers absolutely stunning results time after time. It’s the only lens in my kit that if it ever got broken (unlikely as it’s solid as a rock and has been dropped many times on the job without damage) I would go out and replace immediately. If you go to places like the Digital picture review or the DP review you can get all the info about how many elements are inside it, why there is little CA etc, I’ll skip the technicalities and get into the nitty gritty of why I love this lens so much and back up what I am saying with the images I have used it for on a variety of different jobs. Below are some photos of my lens mounted on my 5DmkII, it’s been in use for a few years now and has long lost it’s “just out of the box” sheen and a few scratches are on the lens hood. It’s maybe lost it’s outer beauty, but for me that’s a good thing, I haven’t been overly gentle with it in the course of my work but it’s still going strong:
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First up, for travel photography, I always have this lens attached to my 5DmkII and the vast majority of the travel shots I take are with this lens. It’s great for wide landscapes, when I rack the F value up to F10-f16 I get beautiful results, crisp all the way through. For any interesting objects I can across I can dial down to lower F values as low 2.8, get pretty decent macro images (another useful function of this lens), even when it’s pretty dark and I don’t have a speedlite on me, it’s great for getting sharp images at f2.8 that you wouldn’t get with a 24-105 F4L lens. Here are some examples:








Next up, portraits. To be honest, if I have plenty of time on my hands I use my 50mm f1.2L just as much as my 24-70mm f2.8L for portraits, but when time is of the essence, I have no prior time to scout the location, I always go in with my 24-70mm attached as I know it will cover every base, whether it’s a close up portrait of someone’s face, a cropped body shot or a wide whole body shot. Down at f2.8 you can add some amazing blur the background as well. For portraits, it’s a good solid lens. With a prime you do get more background blur if you really want to isolate your subject, but like I said, for each portrait shoot I go in with my 24-70mm attached to my camera as I know it will deliver, if time permits then I’ll go with the prime as well. Here’s what the lens can do:



For fashion shows, my first choice is my 70-200mm lens as usually I’m at the back, or somewhere in the middle of the press pit and the runway is more than 5m away, but then sometimes you arrive and find the venue is small and crammed, there is no room at the back of the press are and you find yourself sitting cross legged in front of everyone, the best light is right in front of you and the 70-200mm isn’t going to get you the full body shots you need, so in some circumstances I just sit there with my 24-70mm hand held and shoot the whole shot with it. Also, for each show as well as getting full body shots of each model, I also take some wide shots to show the venue and with the low light levels the 24-70mm is the lens for the job every time:




Next, events. Most events I shoot are corporate gigs, speeches, dinners, presentations, entertainment, products on show, groups portraits and so on and so forth. 100% of the time my 24-70mm is on my 5D mk II and my 7D has the 70-200mm or 50mm prime attached to it. From an event I shot in Osaka the other night, I had about 1400 photos from the 5DmkII 24-70mm combo at about 250 images from the 7D with the other lenses, quite a difference. A lot of the time at events I can’t use flash as it disturbs performers, annoys guests etc, so I need a fast lens and as always my 24-70 is the one I turn to:






Lastly, for all our wedding shoots this is the lens of choice once again. For weddings we have to do portraits, we have to do candid, we have to do more group shots, we have extreme time limits, we have to shoot in low light, we have to capture the moment, so once again we turn to the 24-70mm to deliver the results:






So, in summary, although this lens does have two negative features, the price and the weight, I do think the positive points far outweigh these. Price wise, you could get something a lot cheaper, but this lens has amazing build quality, it will last you for years. I’ve been using my relentlessly for four years without any problem. If you are using this lens for work, it’ll pay for itself a hundred times over in it’s life time, if you are just taking photos for yourself you may well get a lifetime’s use out of this lens. Price wise, it’s worth it. The weight you can’t do much about, but if you are a positive thinker you will realise it’ll help keep you strong and you’ll save on gym fees, again this lens saves you money. On the positive uses of this lens, you can use it in almost every situation, from portraits, to landscapes, travel, events, weddings. The build quality is superb, the images are amazingly sharp and it will just blow your mind in terms of results. Although I have all my bases covered in my kit bag and anyone of my lenses could get bust up and I would be able to handle any situation with my other lenses, if anything every happened to my 24-70mm lens the first thing I would do is go out and buy another.




